Serving our Community for 40 Years

SSG Corporation is headquartered in Hudson, Wisconsin and is the owner and operator of convenience food stores, gasoline stations and liquor stores in northwestern Wisconsin and eastern Minnesota. The company was formed in July, 1971 and is owned by Burt Nordstrand and his family. Its 40 stores are operated under the Holiday brand and the company-owned “Auto Stop” and “Northland Liquors” brands.

At SSG Corporation, our mission is to concentrate on the basics:

• Do what we do best;
• Furnish convenience, quality and value to our customers;
• Be an environmentally responsible citizen; and
• Provide a workplace our employees can feel proud of and our customers can feel a part of.